What have you learned from your audience feedback?

Audience feedback has played an important role in understanding the strengths and weaknesses that myself and my group posses. By gaining audience feedback we have been to adapt the criticism into constructive targets that we can develop for future projects. With reference to the answers of my questionnaire shown previously in the blog, you can see that there have been clear strengths such as the establishment of the horror/thriller and also some clear improvements such as making the storyline easier to understand by the audience.

After completing the first draft of my group's trailer we decided to embed the video on YouTube as well as locating it upon Facebook, a social networking site. We done this in order to gain feedback from our potential audience on the positives and negatives surrounding the trailer. Some of the comments that were given were positive however some stated some minor changes that could have been made in order to improve the trailer. This constructive criticism has allowed my group and I to understand our weaknesses, allowing us to be able to build on them and turn them into strengths. this will therefore allow future projects to be of a higher standard attracting our target audience correctly.
PRINT SCREEN OF FACEBOOK WITH COMMENTS

As well as completing the above forms of audience feedback, I have held interviews with some of my potential target audience in order to find out their honest opinions regarding the trailer and its ancillary texts. Below are 2 videos of audience feedback where I have asked clear questions to the interviewees in order to prompt honest, specific answers.

Questionnaire and Audience Feedback

After presenting my teaser trailer package to a sample of friends and family I handed out a questionnaire in order to find out their honest opinions regarding the teaser trailer, poster and website. The questionnaire consisted of the questions and structure shown in the print screen below:

As you can see, the questionnaire consists of questions that are relevant to the teaser trailer package and the possible improvements that could be made. After handing out the questionnaire and gaining feedback from my interviewees I have been able to conclude the following bits of information regarding our teaser trailer package:

·         The combination our our main product and ancillary texts is very effective as the colour scheme is consistent and is carried through the website, poster and trailer. This therefore means that our audience will be able to make clear links between the three. Also, from a first glance at the poster and web page, interviewees feel that the levels of text and colours used are not overpowering and are asthetically pleasing to the viewers eyes.

·         17/20 people stated that the horror/thriller genre is clearly established through the combination of our main product and ancillary texts. The remainding three people stated the genre was slightly noticeable. Therefore as a group we can take this criticism and make some amendments to ensure our audience can make a clear link.

·         20/20 interviewees stated that they felt the storyline and the title of the film corresponded and made a clear link, however 7/20 people stated that they was able to understand the storyline. This therefore is positive as a teaser trailer is meant to confuse viewers making them want to know more about the film as they have only been given small amounts of information regarding the film.

·         Overall, the feedback was positive and reassured my group and I that we have achieved the aims and objectives that we set to achieve. Regarding additional comments, interviewees stated that they found the teaser trailer had a professional feel about it and the text located in the trailer related to the footage they were being shown.